Our Story
Who are we?
We are Canada's first digital signage company, incorporated as Video Billboard™ in Alberta in 1990. The concept of Digital Signage was first discovered in 1985 when Bobo Irving and I installed two giant TV’s in the food court. It was driven by a VHS player. Our first computer was a 286 with graphics card. Things have changed since then.
We unite artists and technicians to offer clients a full-service digital signage experience. Our digital displays offer the visual appeal of print media, the flexibility of radio and the impact of television with the point-of-sale placement that every advertiser desires but finds so infrequently available.
In redefining display advertising, we add a new dimension to media arts. Audiences are drawn to our media through a primal visual response to color and motion. Our designers are continually perfecting the art of effective message transfer.
So was born the SILENT SALESMAN project!!
Jim Hickman (CEO)
Jim Hickman has been exploring and developing Video Billboard since 1990. He is a visionary and leader whose ideas have shaped crucial company decisions. As a proud father and a man of strong moral character Jim naturally instills these values into the business.
Bruce Nelson (COO)
Bruce answered the call in 2004. Bruce has guided the tech side of VB for all these years. The seamless flow of our networks over the years are all thanks to him.